What I Do
+10 Years of Experience
Bachelor of Fine Arts - Visual Communication
Kendall College of Art and Design of Ferris State University
PresentLuce Design + Marketing
Providing contract marketing and design support for a range of B2B clients, including graphic design, content generation, email marketing and web design.
April 2016 to May 2018The Progressive Group
Supported six sales distribution territories in Michigan, Indiana, Utah, Colorado and Arizona with sales collateral, email marketing and event support. Implemented a monthly specials program, as well as the adoption of a CRM system (Hubspot CRM), and helped developed a ‘Brand Champion’ program to help sales better communicate with the many brands The Progressive Group represents and distributes.
December 2013 to May 2016Columbian Logistics Network
Expanded the role and scope of the marketing program by shifting priorities from internal administrative support to customer focused and sales oriented lead generation. I also pushed for marketing to become as data driven as either the sales or operations divisions by setting up web analytics, customer surveys and quarterly goals. This allowed me to show measurable growth directly related to marketing activities. Led website redesign and platform shift to Wordpress, which became the principle platform for disseminating more timely information to customers and prospects, as well as allowing internal departments such as Human Resource to communicate with employees more effectively.
December 2006 to January 2011Supply Chain Solutions
Built a content based marketing strategy to support non-asset holding third party logistics company. Worked closely with stakeholders in international transportation and supply chain consulting to develop case studies and webinar series from which to launch inbound marketing tactics. Redesigned website on Joomla CMS platform to keep online content fresh and control cost of outside vendor management.
December 2004 to December 2006Resolution Systems
Designed collateral for chemical chromatography equipment distributor including sellsheets, catalogs, and direct mail. Successfully built a monthly email marketing schedule and redesigned company website to showcase all brands and foster better communication with customers and prospects. Designed custom trade show booth and funnel system.
June 2000 to September 20019&10 News WWTV-WWUPTV
Assisted station Marketing Manager with scheduling promotional advertisements, general department administrative tasks, designed promo graphics and collateral layout, assisted with hosting client and community events and contests for the public.